‘Red Carpet’ 3

Homage to the Big Screen and Ferraris of all Eras

If you are planning a trip this fall or winter, and you happen to be a foody and a motorcar fan, we highly recommend that you visit Modena, Italy. This northern Italian town, known for being the homeland of delicious Lambrusco grapes, parmigiana reggiano cheese and authentic (no alcohol added or infused) balsamic vinegar, is also the town of two great celebrities, Luciano Pavarotti and Ferrari founder, Enzo Ferrari.

One of the must-see attractions in the city is the Enzo Ferrari Museum. Its building sits on a 25,000 square foot futuristic structure that wraps around the house where Enzo Ferrari was born. The Museum holds an exceptional display of engines, motorcars, and an incredible visual show. The show, conceived by multi-vision image designer Paolo Buroni, utilizes 19 projectors to build a spatial projection on the walls surrounding the exhibit. Ferrari’s incredible 90-year life story from childhood to pilot of the “Scuderia Ferrari,” and, finally, successful manufacturer, are the subject of the projection. Ferrari’s museum receives annually approximately 500,000 people who are pleasantly surprised by the combination of the car exhibition and visual show.

Under the title “Red Carpet,” the museum is currently showcasing many of the Ferrari models that have played starring roles on both big and small screens. The film and TV industries have had a great influence in our lifestyle. Somehow, they have altered our perception of reality, our aspirations and dreams. For instance, Ferrari, the maker of the ultimate motorcar and symbol of Italian excellence, has fueled for many years the Prancing Horse Legend, providing us with a “world of dreams and emotions.”

Some of the most iconic pieces in the exhibit include: the 1953 film, Boy on a Dolphin, featuring a Ferrari 375 America driven by Sofia Loren; a 1984 “Miami Vice” Testarossa; the 2003 film, Charlie’s Angels: Full Throttle, featuring a Ferrari Enzo 2002; and the 2012 film, Playing for Keeps, with Gerard Butler and featuring a 2008 Ferrari California.

Even off set, many movie stars have been Ferrari devotees. Some memorable examples are Paul Newman, not only a great lover of the Ferrari engine but also as a driver who competed in the 24 Hours of Daytona in a 365 GTB4. Steve McQueen was also an owner of a collection of Ferraris, that are even now sought after by collectors, in addition to Marilyn Monroe and her stunning white 250 GT Cabriolet Pininfarina. Racing, however, comes first for Ferrari, and so it is fitting that the most recent appearance in the movies took place in Rush.

Other models included in the Red Carpet exhibit are the F430 Schumacher and the Thomassima, an American-style Ferrari sculpted by designer Tom Meade on a 250 GT running gear. These last two inclusions in the exhibit symbolize the Maranello cars that have appeared in some of Fellini’s movies, such as Histoires Extraordinaires, The Racers, and The Love Bug.

This emotional and transcending exhibit is complemented by the Museo deo Motori Ferrari, where the visitor can see many of the Ferrari engines. This is located at the workshop where Enzo’s father used to work; a history within the history that enables visitors to understand why Ferraris are such unique cars.

Did you know?

  • In 1923, Enzo Ferrari won the first Savio Circuit in Ravenna. There, he met Contessa Paolina, who said, “Ferrari, why don’t you put my son’s prancing horse on your cars? It will bring you luck.” Ferrari accepted, but added the canary yellow background, which is the color of Modena.
  • The first logo appearance was on May 11, 1947, on the bonnet of racing driver Franco Cortese’s Ferrari 125 Sport at his debut for Ferrari at the Piacenza circuit. The logo did not change its form until 1950, when some adaptations to the styling and the proportions of the main elements created the current version, which is produced by the Coinart company in Florence.
  • In 1929, Enzo Ferrari founded the Scuderia Ferrari in Modena for car and motorcycle racers. The first manufacturer represented by the “Scuderia” was Alfa Romeo.
  • In 1963, Enzo Ferrari had overturned the logic of the market by refusing proposals made by Ford.

Museo Enzo Ferrari is located at Via Paolo Ferrari 85, Modena, Italy. It is open all year with the exception of December 25th and January 1st.